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Fast fashion faster sales outstanding business features into Internet age-Zara, Clothing - Clothing industry
If the focus on size, market share, patents advantage is typical of the traditional economy of Enterprise business strategy, so fast fashion, fast Marketing Is an outstanding business characteristics of the network era. Paris Fashion SHOW
just held the annual new clothing Zhayi appearance, style similar to the same style, price is only big dress 1 / 10 of a variety of fashion Clothing After two weeks will put Spain Clothing The big selling giant ZARA store.
Grass is always greener though is a derogatory term, but we can not deny that businesses have been unable to meet the self-suppression to go the way grass is always greener consumers?? Drift in a consumer age of fast fashion, fast marketing has become a major industry A typical business strategy.
If the focus size, market share, patents advantage is typical of the traditional economy of Enterprise business strategy, so fast fashion, fast marketing is an outstanding business features of the Internet age?? In the Internet age, information flow barriers to be broken Regional barriers are crossed, distance is compressed, the consumer's desires and concerns of power can easily be incited and just drift, fashion style is easy to be swept, the same can easily be updated fashion covered. In this background, enjoy the fast fashion has become a typical social network signs of the times.
From a business strategy point of view,. Fast fashion faster marketing has three salient features: 1, in the context of a large fashion, there will be some of the unique features of differentiation, thousand times no longer appear side, such as IKEA products; 2, fast and stylish products often have a some symbolic features, both have products with basic functionality, but also has certain social functions, such as mobile phones. 3, a powerful marketing force control can be quickly transformed into reality fashion merchandise, while highly competitive prices, such as ZARA.
Although the concept of fast fashion faster marketing long been proposed, but we review the development of the industry, but many successful companies can develop has long since ceased to follow this path in advance.
In the clothing sector, ZARA is the founder of fast fashion, the core of competitiveness has always been to "fast" is known, Zara only 10 days will be able to shop T-Taiwan inspiration into new goods, from the design and production to transport shelves time is not more than two weeks. Supply stores twice a week, every 3-4 days, the racks will all updates. Although the annual production of more than 12,000 kinds of clothing styles, but not large quantity of each batch to create the feeling of always scarce.
Zara every two weeks on a new goods, not sell the removed, it is the public's fashion benchmark, not waiting for you the pressure of cross God, then to store the new goods.
Fast fashion faster the wind is blowing marketing, and more and more violent. It affects more than just the level of the apparel industry, in many very "network" very "traditional" industries, for?? Introduced as soon as the real estate marketing, business strategy fast fashion. Industry leaders such as Vanke start using standard precast concrete panels instead of traditional perfusion and other traditional methods to build a house, so that the same construction as base building blocks, can be faster, more features, more cost to complete.
Fashion does not mean to completely subvert the tradition, advocating a more rapid fashion does not mean to abandon the old classic. In fact, we can see the fast fashion business thinking into the marketing fast to give many of the traditional industries of new activities. Innovation in many industries, we can easily find the elements of marketing, fast fashion faster shine in them.
2010 year that has just begun, we look forward to marketing the shares of fast fashion faster the new business thinking can bring more vitality to the enterprise, to the surprise of our lives more sense.
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