Clubman Pinaud
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Clubman Pinaud
Male skin resonates more with the rugged persona of Clint Eastwood - the best looking of the 'Good Bad and Ugly' fame. But, that's like an old Texas tale of a town heartthrob who shot the Sheriff. Have you seen Mr. Eastwood at one of the Oscars lately? He is as well groomed as Cindy Crawford. That pretty much reflects the sign of the times.
David Beckham is a rebel - not just with his Banana Kicks but also off the field. He is the industry ambassador for Male grooming. Beckham is not the only sports superstar to bask in the glory of a clean look. Much Before Beckham, there was one Mr. Air Jordan who graduated from a flying Nike Super-dunk-hunk to the owner of a men's cologne line.
And there are sports icons like Tiger Woods and Roger Federer - who seem to be as fastidious about their skin as about their game.
Nivea for Men
You heard it right. Nivea is the undisputed leader for Men's grooming in the UK and are well known for their association with football - with the clean cut Beckham as the face of their product line. Nivea knows that the prospects are really bright for the Male grooming segment when the women's beauty industry turns over $150 Billion per year. Any marketer worth his salt will tell you the upward graph of Mens beauty industry.
Can the shaving product giant, Gillette be left behind? Not, if they had any doubt about the Male skin care demand boom. Not to miss the macho gold-mine, they signed a multi-million dollar contract with modern day Adonis - David Beckham - to launch their products.
Men's Grooming: coming of age
A couple of years back a discussion like this would have been out of place. But, the frontiers are being challenged and we have seen women astronauts to a woman US presidential candidate - and then the first African American president of the US.
So why not a Men's face wash or a Mens face mask or mens only scrubber? What about a Night cream for men or an Under Eye concentrate for Men?
The fact is that they are all there.
Baxter of California, Clubman Pinaud, Nivea for Men, Taylor of Bond Street have all seen the 'beauty conscious Male species' lapping up their products. Men's beauty care has surely come of age.
Sensible Stats
Synovate is a Global market intelligence company. In 2008, it conducted a global survey with the theme of their research being 'Male Beauty awareness'. One of the survey questions asked the respondents 'Whether they preferred a clean-shaven look'.
The result of the survey must have been music to the ears of Razor companies:
* 79% of men agreed that clean-shaven was the way-to-look for them
* Almost 90 % South African men liked a clean razor cut look followed by China (88%) and Spain (84%)
* Greece, Australia, and Brazil were at the bottom of the Clean-cut table
* The top three most used products by men across all the markets surveyed were deodorant at 72% usage, whitening toothpaste at 61% and cologne or after shave at 58%
L'Oreal For Men, Macho Maybelline, Elizabeths Boxers
Not very unrealistic Brands - considering such a drastic shift in the Male Beauty & skin care perception
Macho moves for your skin!
For most of the male species, skin care comes as an 'also to be done' act- almost an activity that could be substituted with something more meaningful. But then, Male skin needs as much nurturing as a woman's skin and even more because of our 'way of life'.
A simple skin care regime can make it easier on us:
* Say No to Alcohol for Nicks, Burns, Rashes. Do not use alcohol based shaving creams or after shave lotions with alcohol.
* Fight oil with Water. For oily faces, washing your face at least 3 times a day with water is a necessity if you Have Blackheads. Don't be shy to have a regular facial, and keep a cleansing mask in your medicine cabinet
* Say no to artificial drinks & cigarettes if dark circles are creeping up.
* Go with the Grain and not against; your skin will love it. Follow it up with an alcohol-free aftershave.
http://www.fendrihan.com
http://perfectshave.blogspot.com
Dominic Sullivan w/ Pinaud Jersey City Aftershave Rundown