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Wenzhou Shoe Collective Agitation
South March, the weather turns warm again. Wenzhou shoe enterprises, I am afraid too.
The one hand, the domestic shoe market to accelerate shuffle, developed to a turning point; the other hand, labor shortages and wage growth, the appreciation of RMB to the survival of the traditional manufacturing industry is facing greater pressure. Aokang Group Chairman Wang Zhentao concerns "the winter of this year or Wenzhou shoes."
Once break the limitations of the industry, there are endless possibilities the future. "This year the Olympic Games, World Expo 2010 is, an opportunity with the development of economic environment, will give us tremendous business opportunities and possibilities." Qian Jin Bo, chairman of Red Dragonfly Group, told "Market Guide" reporter.
Thus, in the "winning end," and "Innovation" slogan, we see Wenzhou shoe industry bigwigs in the spring of collective "agitation."
Red Dragonfly: innovation of the forms concept store on March 23, Red Dragonfly Group 5 Fashion GT (integrated) concept store appearance to Hangzhou.
From a single shoe store to a set of clothing, footwear, leather goods, jewelry products equivalent to one-stop collection of fashion shopping, Red Dragonfly Group, said Jin Bo, chairman of money, "We hope that by the mode of innovation, top broken ceiling footwear industry in China. "
First ladies into the field of fashion, and then hand in the world's leading athletic footwear technology and design enterprises?? RSscan, Red dragonfly in the fashion industry to open up can be described as radical. To promote all areas of product red dragonfly, last October, the first red dragonfly GT (integration) concept store settled in Wenzhou, Zhejiang.
Qian Jinbo concept store for the first strategy in this country was very proud of. He believes that as consumers upgrade era, consumer demand for the product characteristics change, consumer brand came into being. GT (integrated) concept store model prevalent in Western countries, the red dragonflies do so, can meet changing consumer demands fashion shopping, business and the brand can be the full use and integration of resources, to achieve the market to maximize profits .
Money Jinbo introduced this model attempt to "single, single vote" into a "single person, multiple votes", with a turnover of improved accordingly. He said based on estimates, "the shop improve efficiency, reduce cost of about 15%."
Decisive end. Qian Jin Bo said that it needs entrepreneurial thinking, corporate power, strategic layout and channel resources to the common ground. Within three years to complete the 500 integrated stores nationwide distribution of his smug.
Aokang: "1 + N" mode
3 20, Aokang Group for the year in the Pan-PRD Regional Investment Fair of large, Aokang Group devaluation "1 + N" chain mode and zero risk proxy mode.
"1 + N" mode or "1" famous space or single-brand flagship store, "N" on behalf of more stores. Wang, vice president of Aokang Group the right to say "the image point that is the 'Wal-Mart + KFC' mode."
This year on February 23, Aokangliming famous space pilot shoe business, more than 1000 square meters of area, the Aokang, Hong Long, Marie Claire, fire bird, Wan Li Weide 5 and Austrian footwear brands Campis a full debut the same store.
"Now Competition is standardized management, terminal control power and ability to integrate resources." Wang Zhentao said on many occasions. In fact, this is the campaign of the three strategies Aokang transition. The "Wal-Mart + KFC" type of marketing model is the full integration of resources and take the "shoe chain stores, supermarket +" path, which is in line with Wang Zhentao of business ideas.
2008 year is Olympic year China also Aokang Group, the industry-first chain stores in the first 10 years. Union from the manufacturer to the chain stores, from chain stores to the famous room, from the famous spaces to large shopping plaza, and innovative marketing model Aokang want to come out of Chinese shoes winter.
About the Author
I am an expert from China Computer Parts, usually analyzes all kind of industries situation, such as 4 blade props , steam turbine blades.
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