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Appliance industry: a person's rivers and lakes has been lopsided - home appliances, business, management - HC Network Appliance Industry

 

    Tragedy could have been a full

Color

Of

Story

But according to the logic of comedy performance starts: in the

Huang Hongsheng

Event-ridden moment

Skyworth

Has not stuck in mud, on the contrary, fast performance, the growth rate actually rare in recent years.

More than love and death, Leroy disappear, ducks delisting,

Kim Jong

Crash ... ... for executives, "accident" which led to a comprehensive defeat Enterprise

Case

We have seen too many, why is experiencing a crisis of Skyworth able to get out of this cycle?

Enterprise perspective the decline of these names, though we can find many such blind diversification

Marketing

Channels of decision-making errors and mistakes such as changes in corporate governance issues led to failure, but when we go deeper analysis, they will clearly see that flash in the pan leading to these enterprises as the core of rapid disappearance of the reasons is that decision makers "heroism" model the consequences.

China's rapid economic development

the

Entrepreneur

And managers pushed to the forefront of the times. After 20 years of development, China's home appliance industry produced a number of brand-name companies, also born

Zhang

, Dong-Sheng Li,

Ni Runfeng

, Stephen Wong as the representative of a group of entrepreneurs. We often mention the name of a person would think of a

Brand

, Brought a brand name will immediately think of a business

Leadership

Person's name, it is these companies created a corporate brand hero.

"Huang Hongsheng = Skyworth" This equation, is a microcosm of many enterprises. Huang Hongsheng and many

Chinese entrepreneurs

As he gave his business right now is the deep scar, which is the company behind the brand's reliance on the entrepreneur. However, a lot of personal heroism has become entrepreneurs, the process of growing a beautiful Hom.

Can be said that many companies rely on business start-up period of decision-making and leadership ability, which can reduce internal transaction costs, provide to make drastic

Operate

Decision-making environment for the business as soon as possible to the original accumulation

Capital

. But when the enterprises to enter the growth and maturity, the performance of individual heroism that would become an obstacle to enterprise development.

In today's society, any enterprise faces the external environment and internal factors have shown a trend of increasing complexity, in

Organization

Operation, the role of individual heroism alone can not guarantee the survival and development of enterprises, while the wealth of an enterprise is embedded in the system,

Talent

And culture.

Business enterprises to become a long life, we must create to cultivate a culture of excellence beyond the individual capabilities

Corporate Culture

And systems, or else change in the business leaders, when shock is inevitable, then the loss is not a business but a profession.

Therefore, we need a different extension of the development of strong brands, but not because of a change in leadership lost a brand. The only way to achieve the brand from the heroic age to age

Health

Transition.

Brand is not simply the sense of brand marketing, it is even more important is the economic significance of the institutional business. Previously, we have successfully bid farewell to the "mom and pop", the successful bid farewell to the "

Family Business

"Mode. Now, with the older generation of entrepreneurial heroes gone, we to a more traditional" personal hero "era goodbye.
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